01
Product
Clear product details, ingredients, preparation, pours, and repeatable images for everyday brand use.
Photo + video production
Newport Beach, California
Newport Beach, California
Lifestyle
content
production
A one-day photo and video shoot to give the brand a strong, usable library of product and lifestyle content.
What we discussed
Paula has the strategy and aesthetic direction. NEWW will help execute it through a focused day of photo and video production.
02
Lifestyle
Natural moments with the product inside a residential kitchen and home environment.
03
Social
A useful library of still and vertical motion assets the internal team can begin posting immediately.
The approach
One location. One model. One focused production day.
Paula will lead the brand and aesthetic direction. NEWW will turn that direction into a practical shot list, source the location and model, bring the required production equipment, run the shoot, and deliver the finished assets. The emphasis will be on preparation, pours, ingredients, product details, taste, and natural lifestyle moments in and around the kitchen.
Selected NEWW imagery
Visual references from our production work.
Production
scope
Project scope
01Pre-production
Creative alignment with Paula, visual treatment, shot list, schedule, crew, and production planning.
02Location
One residential kitchen or home environment for one shoot day, sourced and managed by NEWW.
03Production
Up to six hours on set with a lean NEWW crew. Photography and social-first motion captured in one production window.
04Talent + styling
One on-camera model, with light prop and product styling by the NEWW team.
05Equipment
Camera, lighting, grip, production equipment, transport, setup, and breakdown.
06Deliverables
50 edited photographs and 12 vertical social clips. One consolidated revision round.
07Timing + usage
Production within 2–3 weeks of approval; first selects within seven business days. Includes 12 months of organic social and web usage. Paid media usage is quoted separately.
Fixed project fee
$10,000
Creative direction
Alignment with Paula, visual treatment, shot list, casting, scheduling, and pre-production.
Production
One location, one model, NEWW crew, camera, lighting, grip, transport, setup, and breakdown.
Post-production
Photo editing, clip finishing, file preparation, one revision round, and final delivery.
Deliverables
50 edited photographs and 12 vertical social clips.
The $10,000 is a fixed fee for the complete scope—not a set of separable line items. NEWW manages the internal production allocation, vendors, location, talent, equipment, and crew required to deliver the work. Substituting or reducing an individual production component does not create a corresponding credit or reduce the project fee. Material additions or scope changes will be presented for written approval. A 50% deposit confirms production; the balance is due before final asset delivery. Final estimate and agreement will govern.
Next step
Once the scope is approved, NEWW will confirm the location, model, production date, and final shot list with Paula.